Search Engine Optimization

85% of all website traffic originates from the search engines, with the vast majority coming from Google.

What Is Search Optimization?

Search Marketing, also known as SEO or Search Engine Optimization, is the process of improving the natural (or "organic") search engine listings for a specific web site. All search engines employ unique algorithms that rank web pages based on their relevancy and authority for any search term.

SEO involves various techniques to let the search engines know your web site is relevant and authoritative for your specific keyword phrases. There are two primary techniques: "On-Page" techniques which focus on what the search engines see within your web site, and "Off-Page” techniques which focus on how other web sites link to your web site.

SEO and Google

Google is continuously changing and improving their algorithms in an effort to display the most relevant user results. This is why you will often see a change in positioning for specific keyword phrases for websites. These constant changes to Google’s algorithms require significant and ongoing efforts to achieve and retain top positioning.

With the development of highly effective techniques, SDI Marketing has developed strategies that can be deployed for any site, regardless of industry or site design, to improve both search engine visibility and the positioning of your web site. The end result is increased exposure for your web site within the search engines.

Why Optimize your website?

The objective of search engine optimization (SEO) is to increase your website’s traffic counts, and ultimately conversions, by ranking very high in the organic or natural search results for your keywords. It is our mission to make your site's content worthy of higher ranking on Google by making sure that your site is viewed by Google as more relevant and competent than your competition's site.

SDI Marketing’s SEO Services:

Analysis, Research and Consulting

On-page/site SEO

  • Original and Attractive Title Page
  • Size and Load Time
  • Attractive Description
  • Canonical Issue Fixing
  • H1 / H2 tags
  • Duplicate Content Fixing
  • Image Alt Tags
  • Broken Link and 404
  • Content Fixing
  • Spider Simulation
  • Robots.txt
  • Google Analytics Setup
  • Sitemap Creation
  • Script Optimization
  • xhtml/w3c Validation
  • XML RSS Feeds
  • Browser Compatibility
  • Source Code Optimization

Off-page SEO

  • SE Submission
  • Coupon Code Submission
  • Local SE Submission
  • Forum Posting
  • Open Directory Listing
  • Comment Posting
  • Directory Submission
  • Client Review Marketing
  • Article Submission
  • Article & Blog Marketing
  • Blog Submission
  • RSS Feed Syndication
  • Social Bookmarking
  • Image Syndication
  • Video Submission
  • Manual Link Requesting
  • Press Release Submission
  • Software Submission
  • Googlebase Submission
  • Link Bait
  • E-book Submission
  • Threeway Linking
  • Contest Submission
  • Reciprocal Link Building

Monthly Reporting